When it comes to the many benefits of Search Engine Optimization (SEO), there is simply no substitute. However, it can take up to 6 months or so before the tangible results of the SEO process to reveal themselves. Because you are investing in a long-term solution for ranking higher in the search engine results pages (SERPs) than your competition, you likely know that it is worth the wait.
However, there is a great short-term investment opportunity for you to temporarily boost your website to the top of the SERPs and gain visibility and brand recognition even before SEO is completed. That method is PPC (Pay-Per-Click) advertising. At Legit5, our digital marketing experts can create a PPC campaign for your chiropractic clinic that is sure to provide you with the leads you need so that you can remain competitive while we complete your SEO campaign. We can help you rest assured that you won’t be missing out on potential clients due to a lack of visibility on the SERPs.
No matter what industry you have expertise in and have created a business around, there is going to be some type of competition. This is certainly true for chiropractors. Those potential clients who are seeking out the medical treatment of an experienced chiropractor are very likely to turn to internet resources to complete their search. That means they will be using search engines like Google to find your services.
You may already know that SEO is the most effective way of ranking higher than your competition in the search engines and driving organic traffic to your website, but what happens in the time it takes for SEO to begin showing tangible results? That’s where PPC comes in. To get your brand and website in front of those who are looking for you, PPC can help ensure that you don’t miss out on converting new potential clients just because SEO hasn’t been completed yet. PPC is a great short-term solution to help you stay competitive in the digital world.
PPC is an advertising strategy which uses paid promotions to boost your visibility to those who are looking for your services at the moment. Every time one of your PPC ads is clicked, you will pay a fee, and a potential client is sent directly to a predetermined landing page on your website. It is important that your PPC ad campaign is designed for conversions since you are paying a fee each time your ad is clicked. If a paid click results in a potential customer returning to the website they were just browsing, that would certainly be a waste of their time and your money. PPC ads need to be extremely targeted to be most effective.
In order to target the right audience, it is essential that your ads include keywords which have been successful throughout your SEO campaigns, copy that is pertinent and straightforward, and links which send potential clients to the right landing page.
The internet is a big place, and a general PPC ad campaign with a broad audience will either result in you running out of money for the ad due to false leads (clicks that bounce back) or your ad being ignored because your audience has seen hundreds of others just like it. You must know who your audience is and where they spend their time online so that your PPC campaign will be successful in getting you the leads and conversions you need.
At Legit5, we have experience in the chiropractic world as well as digital marketing so we understand exactly what your clients are looking for, and we can use that experience to help you craft the best possible PPC campaign for your clinic’s needs. We will make sure the ads are seen by those clients who need your services and are actively searching for them. The more people who see your ad, the more likely it is that they will click it and visit your website.
At Legit5, we promise to give our customers the best marketing experience they’ve had, and take care of their issues quickly, and effectively. We offer a unique marketing experience by providing quality leads and also providing the automated follow up to get leads scheduled. We are always available for clients to call us and get one on one help and training should they ever need anything. As a part of your chiropractic clinic’s larger digital marketing strategy, we will create PPC ads which communicate your expertise as a chiropractor and why your clinic is the right one for a client’s needs.
Contact us today to learn more about PPC ads and how they can benefit your chiropractic clinic!