It is no secret that scrolling through social media news feeds has become a favorite activity of people of all ages. Facebook, especially, has become one of the top leading social networks used by millions of people around the world every day. Having the ability to connect with friends, family, co-workers, and acquaintances – past or present – and getting a glimpse of their lives outside of face-to-face interaction is an incredible technological advancement through which many have found great enjoyment.
Businesses and organizations can also utilize Facebook in order to connect with their clients as well as be referred to new potential clients. Your Facebook page should be active and engaging in order to show clients that your chiropractic clinic is much more than a name. There is another aspect of Facebook that businesses have also begun to take advantage of to boost their engagement with and visibility to new clients – Facebook ads.
In the world of chiropractic care, there is no shortage of competition, so it is critical that you incorporate any and all strategies designed to get your name in front of potential clients before your competitors do. A great way to do this is through Facebook ads. People are already interested in finding chiropractic services, and your ad will simply give them a possible result for their search.
Facebook ads are a form of PPC (Pay-Per-Click) advertising, but the ads are only visible to users on Facebook. Through these ads, you can promote your Facebook page, posts on your page, actions users took, or your actual website. You will be able to send users to your website, gain more traffic, and, hopefully, turn website visitors into actual clients all because of Facebook ads.
Using such factors as location, demographics, and profile information, Facebook ads target specific users. Once you create your ad, you will set a budget, and bid for each click or thousand impressions that your ad gets. Your Facebook ads should appear in front of those people who are already in need of your services so that the ad is beneficial to them rather than a distraction or annoyance. Remember, it is still a social media outlet, so people are not looking to constantly be sold to while they scroll through their feeds.
When your ad appears in the sidebar of a particular user’s Facebook feed, that means they are likely in need of your services. Ask them to fill out a brief survey form or submit their email address for more information. Facebook and other social media outlets are a great way to connect with former clients and attract new ones if used the right way.
Advertising, essentially, is a game of numbers. The greater number of people who see your ad or hear the name of your clinic in a variety of places, the more likely it is that a higher percentage of them will contact you. Facebook ads are definitely an important aspect of your marketing campaign because you could potentially advertise to hundreds, if not thousands, of people in your geographic region.
It is critical, too, that you are staying active and engaged on Facebook through your business page so that potential clients who visit your page will know that you want to connect with them and stay connected. The more they know about you and your practice, the more likely it is they will contact you and inquire about making an appointment. As part of a combined effort with expert Search Engine Optimization (SEO), PPC, website design, and social media management, Facebook ads will be another excellent source of traffic to your website. And best of all, Facebook ads are easy to monitor and adjust if necessary so you will always know how your campaign is going and if improvements need to be made.
At Legit5, we offer a unique marketing experience by providing quality leads through Facebook ads and also providing the automated follow up to get leads scheduled. We are always available for clients to call us and get one on one help and training should they ever need anything. If you are a chiropractic clinic looking for the best strategies for utilizing social media, especially Facebook advertising, contact our digital marketing and advertising experts at Legit5!
We have experience in the chiropractic industry so we understand the challenges you may face when trying to find the time to balance clients and marketing. Allow us to develop and implement a marketing strategy designed just for your clinic. We will do all of the heavy lifting, and you can wait for the increased traffic and return on investment! And don’t worry, you will always be aware of your campaign’s progress. Contact us today to learn more.