In the past, before the age of the Internet, a company simply needed to have exceptional customer service and the highest quality products to be successful. Word-of-mouth recommendations brought in new clients as did simple advertising techniques like billboards, newspaper and television ads, and maybe a flyer handed out on the sidewalk. In today’s world, things are much different. Very few people watch TV commercials, and most drivers don’t even see billboards because they are focusing on driving. Even recommendations rarely come from a face-to-face interaction and are mostly published online for anyone to see. The digital age also means that having a store or clinic is not the only location your business has. You also need the online extension of your business – a website.
There are a wide variety of choices to be made when it comes to the aesthetics and functionality of a website, but one of the most important and beginning decisions to be made is who will host your website once it has been created. Basically, a site’s host is the company that actually runs the servers on which your website will reside. At Legit5, we have your hosting solution as a part of our overall digital marketing and advertising services.
As far as a content management system (CMS) is concerned, many companies will choose to use WordPress because it is easy to manipulate, has lots of support, and provides the flexibility to create almost any type of website you may desire. The code which makes up the backbone of your website will remain consistent within the latest versions of WordPress, but the host can seriously change how that code performs. That is why it is essential that you understand the host you are investing in and know how the code you have for your website will perform when hosted by a particular company.
Because our team at Legit5 can do web design and development as well as site hosting, you can rest assured that the code for your site will perform as expected without the aggravation you may experience with other hosts.
When it comes to choosing a host, you want to make sure you have done some research on what exactly hosting a website entails and what the expectation will be for the performance of the code when hosted by that company. There are many hosts out there for a variety of different price ranges from the very cheap to the extremely expensive. Price may not really be the deciding factor, and price may not be the indicator of a good or bad host.
Choosing a bad host can result in losses for your company that can be a challenge from which to recover. You can always move from one host to another, but, of course, that will likely result in more expenses and lost time. Plus, you may be a bit shy when it comes to trusting a new host.
So, why does a good host matter? Aside from eliminating aggravation and the possibility of lost time and money, a good host can dramatically impact the success of your online presence. Certain aspects of a good host come into play while you choose the right host for your website. These considerations include: speed, reliability, customer service, and security.
The speed at which your website loads on a user’s computer or mobile device can seriously impact your success online. Search engines take into account site speed when deciding on ranking in the search engine results pages (SERPs), so a slow website can push you out of the top 3 or even off of the first page of results. Users also tend to be fairly impatient when it comes to a website’s loading speed, and if your site takes too long, they are very likely to bounce back to the search results and move to the next in line.
Although you may not be available at all hours of the day or night, your website certainly needs to be. It is an extension of your clinic and must be up and running as close to 100% of the time as possible. If a potential patient is looking for you at 3am and your website is down, they are definitely not going to wait for it to be up again. They will turn to a competitor and find out more about their clinic instead of yours.
Whenever there is a problem or concern, you need to know that you will be able to contact your host and get it taken care of to reduce any downtime for your website. At Legit5, we promise to give our customers the best marketing experience they’ve had, and take care of their issues quickly and effectively.
Anytime you are dealing with the internet, you are bound to have an interaction with hackers or spammers trying to invade your website. Your web host needs to be able to identify these problems and prevent them from doing any damage to your site.
As a chiropractic clinic, you know how important it is that your patients and potential clients are able to find your website online and be able to contact you. With a great web host, you can rest assured knowing that your website is in good hands, and you won’t be missing out on potential clients because of technical website errors that cause visitors to return to the search results.
At Legit5, we are your digital marketing and web host solution for your chiropractic website. We offer a unique marketing experience by providing quality leads and also providing the automated follow up to get leads scheduled. We are always available for clients to call us and get one on one help and training should they ever need anything.
Contact us today to learn more about all of our digital services and to find out how a good host can positively impact your success online.