Flipping the Script in Your Garage Door Company
Deidre Ubelhart

In this episode of Garage Door Heroes, host Robb Leishman, founder of Legit5 Garage Door Marketing, sits down with his longtime friend and business leader Deidre Ubelhart to talk about what it really means to flip the script.

This conversation dives into the power of mindset and how the way we speak to ourselves, lead our teams, and communicate with clients directly shapes the culture of our business and the results we get. Robb and Deidre explore practical ways garage door business owners (and really, any entrepreneur) can:

• Give themselves grace in the face of challenges and failures.

   

• Lead by example by openly acknowledging weaknesses and using them as growth opportunities.

   

• Build a company culture where employees feel like the main characters in their own stories, chasing their dreams while helping achieve yours.

   

• Shift marketing away from “we’re the hero” messaging to a customer-first approach that positions clients as the true heroes with your company as the trusted guide helping them win.

   

From redefining leadership through vulnerability to creating client experiences that drive loyalty and referrals, this episode is full of mindset shifts you can implement today.

The Big Learning: When you stop making yourself the hero and start helping others become the hero in their own story, whether that is your employees or your customers, you unlock deeper trust, stronger relationships, and lasting growth.