How to Become the Best Known in Your Market
with Jody Underhill

The right team can take your business further than you ever imagined.

In this episode of Garage Door Heroes, Robb Leishman sits down with his good friend Jody Underhill, founder of Talent on Tap and one of the most respected voices in home service recruiting and marketing. With a career that started on the floor of a power company warehouse and grew to executive leadership before launching multiple agencies, Jody has spent the last four years helping over 400 companies successfully place more than 6,000 hires.

Jody shares how recruiting is really just marketing for employees, why culture is more than words on a wall, and how branding, reputation, pay, and values all play into attracting the right people. You’ll hear how to avoid “staph infections” on your team, the role of reviews in hiring and growth, and why core values like “give a shift” can transform a company from the inside out.

 

What you’ll learn in this episode:

 

  • Why recruiting is marketing, not just job postings
  • How branding and reputation drive not only customers, but also new hires
  • Why culture is how employees feel on Sunday night before Monday morning
  • How to make your company the “best known” choice in your market
  • Four criteria every company must nail to attract top talent
  • How to use reviews and customer experience to build a reputation that lasts
  • The EOS (Entrepreneurial Operating System) framework and why it works

 

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Ready to take your Garage Door Service Company to the Next Level?