Overcoming Challenges In the Garage Door Industry
with Jarrett Buckalew

Momentum follows service. 

In this episode of Garage Door Heroes, host Robb Leishman sits down with Jarrett Buckalew, president of WASA Western Access Systems Association and owner of Caliber Garage Doors in Southern California. Jarrett shares the high and low points of his journey, from a sales first new door model that boomed during Covid to the wall that followed, and the rebuild that came from leaning hard into service, education, and options. You will hear how a trade association leader thinks about resilience, why loss leaders like a free inspection or a 49 dollar tune up work when they are paired with real communication, and how networking at shows can unlock partnerships you will never find from your desk.

What you will learn in this episode:

• How to pivot from new door heavy to a balanced service engine that protects cash flow
• Why education beats pressure, and how technicians can present findings without being salesy
• The math behind loss leaders, free inspection and 49 dollar tune up, and why they are not “undercutting”
• How to set a consistent 27 point inspection and turn callbacks into five star reviews
• Options based selling that builds trust, premium, midrange, and economy without pushiness
• Why referrals spike when techs carry business cards and deliver a better experience
• Lessons from a million dollar setback and the systems that prevent a repeat
• WASA and IDA together, how the affiliate model works, how and why to show up at regional trade shows
• The mindset shift from technician to owner, and how to hire and train for conversion on service

If this episode helps you, hit subscribe and share it with another garage door hero. Keep growing, keep leading, and keep winning.