When your company gains a reputation – positive or negative – for doing business a particular way, it can make or break your success. After acquiring a negative reputation, it can be very difficult to change it without a great deal of effort. It also takes serious effort to maintain a positive reputation. It is a delicate balance when it comes to reviews for your business and how they affect the possibilities of potential clients contacting you.
Our digital marketing specialists at Legit5 know that a company’s reputation is critical to their success, and it is vital for a medical professional such as a chiropractor to have a positive reputation established by former patients. Reputation management is all about making sure that you cultivate reviews frequently and respond to each one appropriately to show patients – past, current, and future – that your clinic appreciates them and will continue to serve their chiropractic needs.
As a successful chiropractic clinic, you may not have time to respond to the reviews you receive from your patients. You may also not be able to reach out to former patients in order to ask if they would be willing to write a review for you based on their experiences. Having an experienced reputation management team to oversee your clinic’s reviews, respond to them properly, and send out requests for more reviews can take the pressure off of you so that you can focus on the success of your clinic and the treatment of your patients.
Something you might be wondering is what are the appropriate responses to reviews that you chiropractic clinic receives from former patients. That depends on whether the review is a positive or negative one. They each need to be approached differently because of the content of the review. For a positive review, you can simply respond to the customer with a word of thanks and a promise to continue providing exceptional chiropractic service in the future. This leaves the customer feeling appreciated for their patronage as well as the time it took to post the review. It also shows the search engines that you are actively engaging online with your customers.
If you receive a negative review (it happens to everyone), you may feel a bit frustrated. Let these emotions pass before you respond to the negative review because you never want to publish something online while you are upset. When responding to the reviewer, be sure to thank them for their comments, address their concerns, and provide a solution to their problem. Ask the reviewer to contact you directly so that you can work together to find a solution for the concern they expressed. This shows potential clients that you are most concerned about their customer satisfaction, and the negative review may not immediately make them reconsider their choice to contact you.
Customer reviews are a valuable part of your continued success as a chiropractic clinic because people looking for your services will trust others who have written about their experiences with you. Reviews can and do influence a potential client’s decision to contact you for your chiropractic services.
In addition to the impact reviews can have on potential clients, reviews are also factored into the Google algorithm for ranking in the search engine results pages (SERPs). Search engines take the amount of reviews, the number of negative reviews, the frequency of reviews being posted, and your responses into account when figuring out your ranking in the SERPs. For both of these reasons, it is critical that your clinic is able to get as many reviews as possible from satisfied customers.
At Legit5, our digital marketing team is well-versed in both the chiropractic field and online marketing, so we understand the importance of influencing your patients and the search engines to trust your clinic and your website for online success. If you are looking for a reputation management team to help you with customer reviews, contact Legit5 today.
We offer a unique marketing experience by providing quality leads and also providing the automated follow up to get leads scheduled. Our team is always available for clients to call us and get one on one help and training should they ever need anything. Call us today for more information about all of our exceptional digital marketing services for your chiropractic clinic. Our goal is to help you achieve success online for continued success with your patients.