Are you a garage door service company looking for ways to stand out in an increasingly competitive market? If so, then it’s time to get creative with your garage door marketing ideas. Consumers today are bombarded by advertisements and promotions from all angles, so it’s important to be savvy about how you reach them.
Here are seven modern marketing ideas that can help elevate your business and draw in more customers: Surprise yourself by implementing these tactics strategically into your overall plan for success in 2023 – the sky is the limit so let’s jump in!
1st and foremost, Create Content that Appeals to Potential Customers
User Experience Optimization (UXO) is mission-critical in 2023. Creating content that appeals to potential customers is a crucial part of any successful marketing strategy.
Content should be crafted to capture the attention of your target audience and speak to them directly. To do this, start by understanding who your target customer avatar is. Who are they and what they want.
If your page is about new door installations, then prospective customers are arriving at your site shopping and may or may not be immediately ready to buy so approach them as such.
If you’re primarily a service company then your customers are likely experiencing a garage door crisis and are looking for urgent help. They need to quickly find information on how to contact you, get an appointment and pay for your service.
Research their interests, preferences, and habits as much as possible, as well as their values and beliefs. Once you have a better understanding of who they are and what drives them, you can begin to develop content that will resonate with and appeal to them. This could include blog posts, videos, podcasts, or infographics – the possibilities are endless!
Leverage Digital Marketing and Social Media Platforms
It’s 2023 folks! Digital advertising and social media are powerful tools when it comes to marketing your garage door service business. Leveraging these platforms allows you to reach a wide variety of potential customers at once and is often a cost-effective way to do so.
Additionally, you can use analytics to track the success of your campaigns and make adjustments as needed. As for social media, creating engaging content and engaging with customers on a regular basis is key.
Make sure to keep up with the latest trends in order to stay relevant and attract new followers. We will discuss more later on what kind of lead garage door service marketing can bring in from the various digital platforms, Google search/intent driven lead vs. Social Media interruptive marketing sourced lead.
Customer Loyalty Programs and Their Benefits
The third strategy in our list of garage door marketing ideas is customer loyalty programs. Customer loyalty programs are a great way to reward past and existing customers and encourage repeat/referral business.
Loyalty programs give customers incentives for buying from your company, such as discounts for tune-ups or quick fixes, free products and services, exclusive access to new releases/technology, or points that can be redeemed at a later date. Such perks will help to make customers feel appreciated and incentivize them to keep you as their garage door service provider.
This is a great strategy because you get access to the most effective (and most read) communication platform: Their Cell Phone Number.
The open rate on an SMS message is nearly 100% so it is the perfect way to reach out to your customer base on a less-frequent basis to keep them in the know about special offers, and other big things happening in your company.
This study by leadferno.com shows that 37.6% of people prefer text messaging to Phone Call, Email, or Direct Messaging.
Explore local partnerships and collaborations as a marketing strategy
This is what is commonly referred to as a Win Win Win! You are going to get loyalty in the way of referrals and name recognition from anyone associated with the coffee shop. Loyalty with your customer base, and the clients get free coffee offer every few months.
You’ll be shocked that a $150 free coffee offer from you turns into 10 repair jobs that your team converts into 2 installs. Rinse and repeat once per quarter year round.
Whether it’s hosting events together, offering mutual discounts or referral services, or collaborating on promotional offerings – working together with other local companies will amplify your reach and increase sales opportunities.
Other opportunities might be, partnering up with a home improvement store to offer specials for customers who buy both products at the same time. Or work with realtors to provide discounts when they refer new clients your way.
Local partnerships and collaborations are an excellent opportunity to expand visibility of your business and drive sales! Take some time and think outside of the box and I’m sure you will have tons of your own ideas and it will blow your mind the possibilities for your company.
Discounts and incentives as an effective way to encourage repeat business
Partnering with local businesses is a great way to get your garage door service company’s name out there and encourage more customers.
This is hands down my favorite offline strategy.
Go to your closest locally owned coffee shop and schedule some time to talk with the owner. Introduce yourself and propose this idea to them. You want to buy coffee for 30 (or more) of your best customers.
Ask the owner if you can prepay for 30 regular coffees and possibly get a discount and that you are going to text (and social media) blast the name of the coffee shop to all 5000 (or however many you have) of your current and past clients with this free coffee offer.
This is a client appreciation effort on your part and the coffee shop gets so much direct advertising for simply the price of their discount as a favor to you.
All of your patrons will go into the shop and mention your name to get their free coffee and obviously purchase more than the one free coffee with your offer.
Discounts and incentives are an effective way to encourage repeat business and keep customers coming back.
Offering discounts on services or products, or providing incentives such as free product samples, can help to create a feeling of appreciation among customers and make them more likely to come back.
By offering discounts and incentives to your existing customers, you can show them that you value their business and build a loyal customer base.
Email campaigns are a great way to stay top-of-mind with customers
Email campaigns are an effective way to stay in touch with customers, keep them engaged, and remain top-of-mind.
This is where you can showcase a beautiful garage door you installed and changed your customers life with beauty and peace of mind.
A well-crafted email campaign can help you nurture relationships with current customers and attract new ones.
By personalizing emails and providing unique content tailored to each customer’s interests, you can increase engagement and make sure that they remember you.
Additionally, email campaigns can help to remind customers to take advantage of discounts or special offers, thus leading to repeat and referral business.
Invest in video marketing – why it’s important for success in 2023
This is possibly one of the most important garage door marketing ideas in this list.
Video marketing has taken center stage of importance for achieving success in 2023.
Video content has the power to engage viewers, capture their attention and keep them engaged for longer periods of time, as compared to traditional forms of advertising such as print or radio ads. Thank you TikTok!
In a response to competition from TikTok, Facebook has applied so much of their energy and attention to developing the reels segment of their social engagement. It’s nearly free exposure, so don’t sleep on it.
Reels as a method to reach your local audience and community is so cheap right now, it is simply ignoring opportunity knocking to not actively use reels in your marketing plan.
Additionally, video content is extremely shareable – making it an effective way to build awareness and reach a wider audience.
Investing in video marketing is a great way to stand out from the competition and reach your target customers more effectively.
A captivating video will increase on page time (mission critical for marketing on Google, engagement and conversions.
Implementing these Garage Door Marketing Ideas in Your Company
By leveraging the 7 garage door marketing ideas outlined above, garage door service companies can effectively reach their target audience and increase sales. From creating engaging content to taking advantage of local partnerships and collaborations, providing discounts and incentives, utilizing email campaigns and investing in video marketing – these tactics are key for a in 2023.
With a well-rounded online presence, garage door service companies can make sure that they remain competitive and successful in 2023. Don’t take too long to implement these strategies, as many of them can take time to come to fruition.
Start planning now to make sure your garage door service company is ready for the future!
As the business owner, it’s important for you to know how these things work and stay current with cutting edge marketing trends, but ultimately, you’d like someone who understands how these things work, to implement these strategies on your behalf.
Legit5 Garage Door Marketing & Recruiting
Legit5 Garage Door Marketing & Recruiting is a marketing agency dedicated to helping Garage Door Companies 3x their revenue by getting their online marketing right and filling their trucks with qualified techs. You can book a free strategy call with them here or you can call them directly at 801-845-3320
Robb Leishman
Owner at Legit5 Garage Door Marketing & Recruiting
